Dave Basarab has succeeded in identifying a realistic way to evaluate training. Having the three elements: Intention Evaluation, Adoption Evaluation, and Impact Evaluation, gives the training community the ability to measure training’s effectiveness throughout the process.  Dave’s background focusing on evaluation at Motorola with its continuous improvement/six sigma culture has enabled him to strive to find a real solution to the evaluation of training in a corporate setting. The challenges we all have had to face when attempting a ROI model are addressed in Dave’s book. I found Predictive Evaluation engaging, practical, and insightful. I plan on encouraging my staff in using this model for our evaluation activities.

Charleen Allen, Director, Global Learning & Development
Baker Hughes, Inc.